Saturday, May 30, 2009

Ice Ice Baby

Can ice be luxurious? And will people really be willing to drop up to $8 per “sphere” to chill down their premium coctails? The folks at the Glace Luxury Ice Co. are betting on it.

The upstart luxury ice company is aiming to occupy the top spot in the premium ice category (we didn’t know such a category existed) with its perfectly spherical ice cubes that are hand-carved in Canada and delivered in dry ice. Made from purified water, Glace’s luxury ice cubes are free from the minerals and other pollutants found in regular ice that can contaminate the taste of premium liquors. And according to the company, Glace’s spheres “will crackle and spider” but they “will not break apart like less deserving ice or home-made ice.” Perfect for that $38,000 bottle of Macallan or any of the other baller bottles posted on the top shelf of your home bar.

A pack of five will set you back $40. Bulk orders of 240 luxury ice spheres run $1,440.

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